– what members want from their enterprise and what is actually delivered
It is up to the membership to jointly set-out what outcomes they want their enterprise to achieve on their behalf. Unless the outcomes required are clearly defined generally the enterprise will drift away from its purpose will either become a de-facto profit-making business or simple serve the interests of an elite group of members or its executives. The outcomes for a member-controlled enterprise are best set out in the form of a series of concise statements, which serve as the beacons that guide all concerned within the enterprise. The performance of directors and executives of the enterprise can only be properly measured against the planned outcomes.
Co-operatives and mutuals - to be valued for what they deliver
last updated: February 2012 © Edgar Parnell 2012